There are currently hundreds of social media tools available on the market that will help you stay productive, reach out to your target audience, and take your business to the next level.
Today’s high-tech social media marketing tools are designed to make content publishing and brand advertising a streamlined process, featuring real-time analytics reporting along with the option to monitor your promotional campaigns.
In fact, you can manage your workflow easier with an automated system in place for setting up notifications at any time, ensuring you don’t miss the latest trending news
The following social media marketing tools will help you succeed in 2020:
1. Animoto
Animoto provides users with storyboard templates for creating personalized projects out of HD photos and video clips. It features a drag-and-drop professional video builder that allows you to produce stunning videos. You can customize your videos by changing the colors, fonts, and music to match your brand style. It is possible to record videos for any occasion including newsletters, non-profit fundraisers, product testimonials, and much more.
2. Buffer
Buffer is a user-friendly social media management tool, perfect for collecting key insights about your clients’ actions. Designed for simplicity, Buffer lets you track the performance of your social media accounts on its seamless dashboard. You can schedule social media posts and publish them on the date specified. You also have access to post layouts designed for popular social networks like Twitter and Instagram. Buffer is compatible with iPhone and Android devices for on the go advertising.
3. Hootsuite
Hootsuite is the quintessential social media management tool that provides keyword and hashtag filtering to make sure your brand gets noticed. It is optimized for user collaboration among marketing teams and offers the ability to work on multiple social media accounts simultaneously with streams and tabs. Hootsuite is a reasonably-priced app that gives you an overview of detailed analytics and quickly responds to emails to support big companies and agencies.
4. Tailwind
Tailwind is a flexible social media app that lets you upload posts to Pinterest and Instagram to help improve your visual marketing. With Tailwind, you can create up to 10 pins instantly, and utilize its drag and drop calendar for scheduling pins. It is capable of finding original, evergreen content from other boards and suggesting related hashtags. It is divided into Tribes for connecting with new influencers and SmartLoop for driving traffic through resharing pins with your followers.
5. Canva
Canva stores a library full of professional icons and illustrations meant for distributing promotional content on social media platforms. It comes with a drag and drop interface, supplying users with existing templates so they can create beautiful graphics. Users will have the ability to design and edit high-quality images in a matter of minutes. These visuals should add a creative finish to social media pages or product listings to attract more online shoppers. Now you won’t need to hire a graphic designer.
6. Sprout Social
Sprout Social readily assigns social tasks to team members while it organizes client responses in case you need to address customer concerns. It offers an integrated Smart Inbox to group your social messages together, acting as a seamless social engagement platform. Users have the option to develop search queries using Boolean phrases or work with the support features on Helpdesk. Sprout Social is equipped with CRM tools, competitive reports, and location tracking.
7. BuzzSumo
BuzzSumo discovers trending content for any topic or niche of your choice on top of generating alerts whenever it finds backlinks or competitors. Using Content Analyzer, it’s easier to revise your content strategy since it reveals relevant topics for your posts. In addition, it measures pageviews and breaks down the number of shares by users on social media. BuzzSumo is capable of outlining content reports based on influencer marketing and perform advanced searches on domains.
8. DrumUp
DrumUp sifts through tons of web content to uncover new stories you can share with your followers. It helps you manage Facebook, Twitter, or Linkedin workflows so you have more time to write reviews and publish posts. With DrumUp, you will receive trending news from your favorite feeds and links to your blog updates from multiple social media accounts. The Chrome extension is an excellent content search tool, sending you similar themes at your convenience.
9. Feedly
Feedly is a social media tool that saves you the trouble of visiting influencer blogs. Instead, you can compile all your RSS feeds onto a single page to stay informed on the writers you follow. This platform solves the issue of information overload–all you have to do is ask Leo the research assistant to organize your feeds based on the topics you care about. Feedly guarantees a secure platform where your personal information is made private from third-party cookies.
10. Brand 24
Brand 24 is a social media listening app in which marketers discover brand mentions and look up comments on their business. Brand 24 quickly finds niche influencers for you as well as report in-depth analytics to compare the quality of engagement among your projects. Its versatile set up enables you to search for specific hashtags and keywords, not to mention offer notable insights into your readers’ preferences. It’s possible to get instant access to your brand shoutouts with this tool.
How do you know which features are right for you?
As the number of social media users continues to grow, you’ll need a way to reach out to them en masse–by employing social media tools to increase your brand presence–and in turn, enhance your customer service experience along with your brand reputation.
To figure out which features would deliver the best results, you have to take into account the size of your business, the type of products and services you sell, and of course, the amount of budget you’re willing to spend on social media management.
Social media marketing apps have the power to automate admin tasks so you can efficiently respond to client emails, schedule posts in advance, or measure your marketing analytics. These features are a must-have for businesses that want to get ahead of the competition in 2020.
